So what's all of this hype about? "Sustainable Beauty Week," what does that even mean? How did it start? Where are my donations going?
I have answers for you, my friends.
The first Sustainable Beauty day was held in Italy, the USA, and France in 2010. Each year, Davines salons open their doors on one of their normal off days and all proceeds from that day are given to socio-environmental projects towards the creation and protection of forest areas, environmental upgrading, and strengthening of communities through agriculture. The past three years Davine has been working with the Fruit Tree Planting Foundation, working to plant fruit tree's in low-income area's around the world.
"This year the funds we raise together for the Fruit Tree Planting Foundation will be directed to a large fruit tree planting project that aims to plant 10,000 trees in El Salvador over the next few years. This year's project is especially interesting because of it's connection to the new Essential Haircare line's core concept of biodiversity. The funds you raise will go specifically towards re-establishing the increasingly deforested and rare bread nut tree.
Breadnut trees provide a staple food once ground down into a grain and are said to have once been a mainstay of the Maya civilization. Through the program, this large tree, that also provides significant environmental benefits, is being reintroduced to communities and schools through planting and nutritional programs. Davines will ensure that the Fruit Tree Planting Foundation is available to discus as needed exactly how your donations are being used. " -Davines
This year we're accepting donations this entire week! We're selling our upcycled t-shirt bags for the charity, and also hosting our very own pop-up boutique this weekend! All proceeds will go to Sustainable Beauty week!
Let's help get some trees planted! :)