The main question when a client enters TWIG is “What does PPD free and low Ammonia mean?” When they learn our color line(Kemon) and what TWIG represents, they are pleasantly surprised to hear that the color line we carry is PPD free and low Ammonia :
What is PPD? Paraphenylenediamine (PPD) is a chemical substance that is widely used as a permanent hair dye. It may also been found in textile or fur dyes, dark colored cosmetics, temporary tattoos, photographic developer and lithography plates, photocopying and printing inks, black rubber, oils, greases and gasoline.
What is Ammonia? Although you must have ammonia in color to make it a permanent dye, there is no reason to have more than neccessary. Our permanent color has 2% or less ammonia, other color lines can have up to 14% ammonia in their color. Even though Kemon has less ammonia it is just as strong and long lasting.
Why PPD is TOXIC to your body ?
The reaction to this chemical can vary, mild to extreme. Signs of a mild reaction may only be irritation of the upper eyelids or rims of the ears, but in more severe reactions, the whole head or body may be involved .A severe form of allergic reaction is anaphylactic shock. When this occurs, the mouth and tongue swell and the airways constrict. Anaphylaxis can be rapidly fatal, and there have been isolated cases of hair dyes causing anaphylactic shock. Also they are known to cause health issues such as Asthma, Cancer, birth defects and a weakened immune system.
KEMON’s alternative? Along with our permanent color that has 2% or less ammonia we carry another Kemon color, YO. Yo coloring is a Yogurt based color PPD & Ammonia free-Yo coloring is the new, innovative hair color line from Kemon research laboratories that dedicates special attention to the naturalness of the formula and comfort during application. Therapeutic with yogurt extract-the lactose contained in the yogurt has hydrating, nourishing, protecting, anti-oxidant and restoring properties and helps keep hair strong and healthy. Low amounts of Ammonia: Maximum coloring with out using ammonia to eliminate unpleasant odors and reduce hair swelling to a minimum. One color, 3 options, 21 nuances that cover grey hair, which is possible to lighten with out altering the natural base.
You can see now why teamTWIG has chosen such a wonderful color line such as KEMON to work hand and hand with. Most people are unaware about PDD and Ammonia in hair dye, lets spread the word and educate!